Paranoia 1.0

Paranoia 1.0 originally One Point O, also known as 1.0, One Point Zero, Version 1.0, and Virus 1.0 is a 2004 cyberpunk science fiction film written and directed by Jeff Renfroe and Marteinn Thorsson. The film is a Kafkaesque nightmare in which a young computer programmer is an unwitting guinea pig in a corporate experiment to test a new advertising scheme. The film stars Jeremy Sisto and Deborah Unger and features Lance Henriksen, Eugene Byrd, Bruce Payne and Udo Kier.

With security cameras watching him constantly, Simon begins to lose his grip on reality, and develops an inexplicable craving for Nature Fresh brand milk. Simon becomes increasingly puzzled as murders begin happening in the building. Simon eventually finds out that everyone else is receiving packages too but were keeping quiet. These people also got addicted to consuming other products like fresh juice, cola 500 and farm fresh meat. One of Simons friends, a courier named Nile Eugene Byrd, tells Simon about a corporate experiment to infuse Nanomites into peoples brains to make them addicted to certain products. He first dismisses it as a lie but eventually understands that it is indeed what is happening.Paranoia 1.0 was an international coproduction, and was shot entirely in Bucharest, Romania. It premiered in competition at the 2004 Sundance Film Festival under its original title One Point O. ........

Source: Wikipedia